Core Performance founder Mark Verstegen (right) with Hoyt Harper, global brand leader for Sheraton Hotels.

A group of Starwood hotel executives are experiencing what it’s like to train like champion cyclists, and they’re doing it for a good cause. The team of Starwood executives will ride 354 miles along the Tour de France route this year to support UNICEF’s Early Childhood Care and Education program in Ethiopia [MarketWatch]. To prepare for the four-day ride, Athletes’ Performance and Core Performance founder Mark Verstegen is providing a training regimen and immersion experience for the group.

Funds raised from the event will go towards the construction of preschools and help provide education to the most disadvantaged children in rural communities. Since 2008, the Road to Awareness campaign has raised almost $1.6 million for UNICEF. To learn more, visit roadtoawareness.com.

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